launch-planninglisted

# Launch Planning ## Overview A launch is not a press release — it is a coordinated campaign across every channel where your ICP spends attention. This skill plans tiered launches with clear timelines, channel strategies, and success metrics. ## When to Use - "Plan a product launch" - "Launch our new feature" - "Build a pre-launch checklist" - "Set up Product Hunt launch" - "Coordinate a multi-channel launch" ## Step-by-Step Process ### Phase 1: Launch Tier Selection Tier 1 (Major): new product, pivot, rebrand — all channels, press outreach, event. Tier 2 (Medium): major feature, integration — blog, email, social, in-app. Tier 3 (Minor): feature update — changelog, in-app notification, email to affected users. ### Phase 2: Pre-Launch (-4 weeks) Positioning finalized, landing page created, demo video produced, press kit assembled, sales enablement created, customer testimonials gathered. ### Phase 3: Launch Week Execution Blog post, email to subscribers, social campaign (all channels), press outreach, Product Hunt (if relevant), community posts (Reddit, HN, Twitter, LinkedIn), partner co-marketing. ### Phase 4: Post-Launch (+2 weeks) Follow-up content, retargeting ads, win/loss tracking on new deals, metrics review, messaging iteration based on response. ## Output Format Launch plan with timeline, channel strategy, asset checklist, and success metrics. ## Common Pitfalls 1. **Launch without pre-launch** — 4 weeks of prep beats a rushed announcement. 2. **One channel on