lead-magnetslisted

# Lead Magnets ## Overview A lead magnet trades value for contact information. The best lead magnets solve an immediate, specific problem for your ICP — so useful they would pay for it, so quick they consume it in minutes. This skill brainstorms, builds, and distributes lead magnets that convert. ## When to Use - "Create a lead magnet" - "Build a free tool for lead gen" - "What should we gate?" - "Generate leads with content" ## Step-by-Step Process ### Phase 1: Magnet Ideation Best formats: calculators (ROI, savings, pricing), templates (spreadsheets, docs, decks), checklists, benchmark reports, mini-courses, free tools. Worst: ebooks (nobody reads them), whitepapers (too slow), webinar recordings (low perceived value). ### Phase 2: Build Make it genuinely useful. A calculator that gives a real answer. A template that saves hours. If you would not use it yourself, prospects will not either. ### Phase 3: Distribution Landing page → form (email only) → deliver immediately → nurture sequence. Promote via content, social, partner channels, paid ads. ## Output Format Lead magnet strategy with ideas, build specs, landing page copy, and distribution plan. ## Common Pitfalls 1. **Gating something nobody wants** — ask "would I give my email for this?" 2. **Too many form fields** — email only. Ask for more later. 3. **Delayed delivery** — send the magnet immediately after form submission.