lucky-brandinglisted

# lucky-branding — disciplined five-phase brand identity > Use when building or refreshing a brand identity. End state: a complete brand package handed > off as production-ready files + a machine-readable `guidelines.md` + `voice.md` + a `tokens.json` > that passes the handoff gate. **Five sequential phases with an iterative feedback loop. The > output of phase N feeds phase N+1. No skipping ahead.** ## The methodology lives in workflow.md The full phase-by-phase methodology — exact document structures, deliverables, and approval gates — is in **[workflow.md](workflow.md)**. That file is the source of truth. This skill is the **enforcement layer**: when to use the workflow, what counts as "approved" before moving on, and the canonical failure modes that come from shortcuts. **Read workflow.md once at the start. Re-read between phases.** Do not paraphrase its structure here — link to it. If the skill and the workflow doc drift, the workflow doc wins. The token architecture (the part most brand processes skip) is in **[tokens/schema.md](tokens/schema.md)**, with the shipping gate in **[tokens/phase4-handoff-gate.md](tokens/phase4-handoff-gate.md)** and a working Style Dictionary build in **[tokens/](tokens/)**. --- ## When to use - Starting a brand identity for a new product or company - Refreshing an existing brand that has partial assets but no structured package - Producing deliverables an outside designer or freelance studio could pick up and continue from ## When