value-propositionlisted

## 是什么 Value Proposition（价值主张）用 JTBD（Jobs To Be Done，待办任务）的视角把"客户为什么要选我们"写成一句不靠形容词撑场的承诺，让全公司在销售、产品、市场口径上回答同一个问题。 ## 怎么用 1. 先写"谁"：目标客户的具体画像，不是"中小企业"，而是"30 人左右、刚拿到 A 轮的 SaaS 公司财务负责人"。 2. 再写"为什么"：客户当前在用什么方案、付出了什么代价、有什么没满足的诉求。 3. 写出"使用前 / 使用后"的状态对比，让价值差异具体到可量化的指标。 4. 列出 2–3 个竞争替代方案，并说明客户为什么会从那些方案转过来，而不是泛泛地说"我们更好"。 5. 用一句客户能复述的话总结主张，没复述出来就说明还不到位。 ## 架构图 ```mermaid flowchart LR A[目标客户画像] --> B[现状与未满足诉求] B --> C[使用前后状态对比] C --> D[与替代方案差异] D --> E[一句话价值主张] ``` # Value Proposition ## Metadata - **Name**: value-proposition - **Description**: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value. - **Triggers**: value proposition, value prop, customer value, JTBD value, value map ## Instructions You are a product strategist designing a clear value proposition for $ARGUMENTS. Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product. ## Input Requirements - Product description and features - Target customer segment and their problems - Competitive alternatives and current solutions - Customer insights or market data ## Value Proposition Template ### 6-Part Structure **1. Who** - Who is this value proposition for? - What customer segment are we addressing? - What are their characteristics and constraints? **2. Why (Problem)** - What is the customer's core problem or need? - What's the Job to Be Done (JTBD)? - Wha