account-consolidationlisted

# Account consolidation Small accounts are usually structured like large ones. That is the single most common structural error, and it is inherited from advice written for budgets an order of magnitude bigger. ## Why splitting hurts at low budget Every campaign and ad group divides the same finite evidence. Ten conversions in one ad group can be learned from. The same ten split five ways is five ad groups that each look like noise, and an automated strategy treats each division separately. Splitting buys you **control and reporting granularity**. It costs you **speed of learning**. At large budgets the first is worth more. At small budgets the second is worth more, and the trade is usually made without anyone noticing it was a trade. ## The working rule **At genuinely small daily budgets, aim for one campaign per objective and one ad group inside it.** Treat that as a convention to tune, not a law — but make the case explicitly before breaking it. Use the floor arithmetic from `budget-floor`: divide the projected weekly conversions by the number of ad groups. If any of them lands in low single digits, that split is costing more than it returns. ## Splits worth keeping anyway Consolidation is not a rule against all structure. Keep a split when the two halves genuinely cannot share a setting: - **Different objective** — lead generation and sales cannot optimise together - **Different geography or language** where the copy must differ - **Different budget ceiling impos