analytics-setuplisted

# Analytics Setup ## GA4 Setup Checklist ### Initial Configuration - [ ] Create GA4 property (separate from UA if migrating) - [ ] Install gtag.js or use GTM container - [ ] Enable enhanced measurement (scroll, outbound clicks, file downloads, video, site search) - [ ] Link to Google Search Console - [ ] Link to Google Ads (if running paid) - [ ] Set up data retention to 14 months (default is 2) - [ ] Configure internal traffic filter (exclude your IP + office IPs) - [ ] Set up cross-domain tracking if applicable - [ ] Configure consent mode for GDPR/CCPA compliance ### Conversion Configuration - [ ] Define key conversions (max 30 in GA4) - [ ] Mark high-value events as conversions - [ ] Set revenue parameters on purchase events - [ ] Verify conversions in DebugView before going live ## Event Taxonomy ### Naming Convention ``` [object]_[action] (snake_case, all lowercase) Examples: signup_started signup_completed trial_activated plan_upgraded feature_used report_exported invite_sent invite_accepted ``` ### Standard Events to Track (SaaS) | Event | Parameters | Trigger | |-------|------------|---------| | `page_view` | page_path, page_title | Every page load | | `signup_started` | source, plan | Signup form opened | | `signup_completed` | plan, method | Account created | | `trial_activated` | plan | Trial period begins | | `onboarding_step_completed` | step_name, step_number | Each onboarding step | | `feature_used` | feature_name, context | Feature fir