cdc-clear-communication

# CDC clear communication Help a defined public audience notice, understand, and act on accurate health information. Treat clarity as part of safety, not as permission to weaken evidence. ## Protect health and scientific truth - Preserve verified symptoms, thresholds, populations, time windows, contraindications, uncertainties, and instructions exactly. - Do not diagnose, prescribe, infer causation, or add a benefit or risk that the source material does not support. - Separate established evidence, preliminary findings, expert judgment, and unknowns. - Identify the authority and date for advice that may change during an incident. - Flag contradictions or missing clinical review instead of resolving them through prose. ## Set the communication contract 1. Name one primary audience and the situation in which they will receive the material. 2. State the communication objective as an observable outcome: what the audience should know, decide, or do. 3. Write one primary message that combines the most important fact with its relevance. 4. Put that message at the beginning. Do not make readers assemble it from several sections. 5. Identify the primary action and any deadline, trigger, location, or source of help. When several audiences need different actions, create separate routes or separate products. Do not dilute the primary message into a list of equally weighted points. ## Make action possible - Begin each recommendation with a concrete verb and name who should ...