competitor-analystlisted

# Competitor Analyst ## Overview This skill provides structured frameworks for competitive intelligence—from gathering information on competitors through applying analytical frameworks (SWOT, Porter's Five Forces, positioning maps, feature matrices) to synthesizing insights into strategic recommendations. Good competitive analysis reveals where to attack, where to defend, and how to position your product to win. ## When to Use - Building a competitive landscape analysis for investors, board, or internal strategy - Creating a feature comparison matrix for sales or product teams - Developing a competitive positioning strategy - Tracking and monitoring competitor moves over time - Preparing a competitive battle card for sales - Identifying whitespace opportunities in the market ## When NOT to Use - Sizing total market opportunity (use market-researcher skill) - Writing a full pitch deck (use pitch-deck-writer skill) - Conducting primary research interviews with competitor customers (use ux-researcher skill) - Financial modeling or pricing analysis (use a finance skill) ## Quick Reference | Framework | Use Case | Output | |-----------|----------|--------| | SWOT Analysis | Internal + external audit per competitor | 2×2 matrix | | Porter's Five Forces | Industry-level threat assessment | Force ratings + strategy | | Feature Matrix | Product comparison for sales/product | Comparison table | | Positioning Map | Visual differentiation | 2×2 or 2-axis plot | | Battle Card | Sales