copywriterlisted

# Copywriter ## Overview This skill produces high-converting marketing copy using proven frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and benefit-led writing. It distinguishes features from benefits, uses power words strategically, and places calls to action where they convert. Whether you need punchy hero copy for a SaaS landing page, a product description that sells on Amazon, or two variations to A/B test, this skill delivers persuasive copy that moves readers toward a decision. ## When to Use - Landing page hero sections, subheadlines, and CTAs - Product descriptions for e-commerce or app stores - Digital ad copy (Google, Meta, LinkedIn) - Sales emails and promotional sequences - Taglines and brand positioning statements - Pricing page copy - Webinar or event registration pages ## When NOT to Use - Long-form editorial or thought-leadership articles (use `blog-post` skill) - Technical documentation or product guides (use `technical-writer` skill) - Journalistic or news content - Academic writing (use `academic-essay` skill) ## Quick Reference | Task | Approach | |------|----------| | Hero headline | Lead with the transformation/outcome, not the product | | Features vs benefits | Feature: "256-bit encryption"; Benefit: "Your data stays private, always" | | AIDA | Attention → Interest → Desire → Action | | PAS | Problem → Agitate → Solution | | Power words | Free, proven, guaranteed, instantly, effortless, exclusive, limit