campaign-brieflisted

# Campaign Brief Create the shared decision document that keeps a social campaign focused on one real outcome, one truthful promise, and clear channel roles. ## 1. Confirm the business decision Ask what must change, by when, and for whom. Name one primary outcome such as qualified sign-ups, waitlist intent, event attendance, product education, or retained attention. Record the measurement source before choosing a vanity metric. ## 2. Establish the claim boundary Collect the approved offer, audience evidence, product facts, proof, limitations, and required legal or brand constraints. Separate facts the team can say now from hypotheses the campaign may test. If proof is missing, make the campaign ask a question or demonstrate a workflow rather than assert an outcome. ## 3. Define the campaign spine Write the audience situation, the useful tension, the promise, the proof available, and the action requested. Add the explicit non-goal so the team does not turn every campaign into a broad awareness exercise. Give each channel a role rather than copying one message everywhere. ## 4. Turn the brief into execution decisions Provide message pillars, approved examples, prohibited claims, required assets, owners, timing, measurement events, and review gates. Include open questions with a named owner. The output should let a writer, creator manager, and operator make consistent choices without inventing strategy in the comments. ## Hard rules - Do not set a target or promise th