socialseal-follow-up-planninglisted

# SocialSeal Follow-Up Planning ## Overview Follow-up planning prevents SocialSeal work from ending as a report. It turns decisions into content actions, tracking actions, and measurement checkpoints. ## Inputs - meeting notes, readout, or recommendations - owner list or responsible teams - next review date or reporting cadence - data refresh requirements - open questions and deferred decisions ## Workflow 1. **Extract decisions.** Separate confirmed decisions from suggestions and open questions. 2. **Create action types.** Content brief, concept, asset capture, tracking update, export refresh, analysis, stakeholder decision. 3. **Assign one owner.** Each action has one directly responsible owner. 4. **Add due date and dependency.** Include data refresh timing before analysis deadlines. 5. **Define acceptance.** What makes the action done? 6. **Schedule measurement.** Which export or tracking group will confirm progress next cycle? 7. **Write the follow-up summary.** Short enough to send after a meeting. ## Output - action plan with owner/due date/status - next data refresh schedule - next review agenda - open-question log - measurement checkpoints ## Do / Don't Do: - distinguish content actions from tracking/data actions - assign one owner per action - schedule data refresh before analysis work - keep deferred decisions visible Don't: - create ownerless actions - turn follow-up into posting operations - schedule review before data will exist - lose the link betw