socialseal-social-plan-builderlisted

# SocialSeal Social Plan Builder ## Overview A SocialSeal social plan is an evidence-backed production and measurement plan. It should say what to create, why that content is needed, which keywords/topics it supports, and how SocialSeal will measure whether visibility improves. The plan is not a generic calendar. Every planned content slot should connect to a search intent, opportunity, content job, and tracking group. Read `references/creative-production-gates.md` when the plan will lead directly to videos or carousels. Require confirmed foundations, a brand utility bank, demand evidence, and benchmark patterns before calling the plan production-ready. ## Inputs - opportunity analysis - competitor/content pattern matrix - confirmed brand utility bank and exclusions - tracking group IDs and keyword/topic scope - platform and market priorities - production capacity and available creators/assets - reporting cadence ## Workflow 1. **Choose pillars from evidence.** Use 3-5 pillars based on keyword gaps and viewer jobs, not generic brand themes. 2. **Assign content jobs.** Each pillar should teach, compare, plan, reassure, show practical detail, or create mood. 3. **Choose formats.** Select formats evidenced by SocialSeal results: walkthrough, itinerary, first-timer guide, comparison, day-in-life, FAQ, etc. 4. **Present the plan routes.** Show 2-3 viable mixes (for example utility-first, balanced, or low-production) with trade-offs. Confirm the chosen pillars/topics and