socialseal-video-conceptinglisted

# SocialSeal Video Concepting ## Overview Video concepting is the ideation step that frames an opportunity into shootable routes and, crucially, into the scope or `retrievalPrompt` that drives the blueprint engine. A good concept names the search gap, picks a lens, and specifies the exemplar direction so `socialseal-blueprint-builder` can ground it in real videos. See `references/production-pipeline.md` and `references/content-lenses.md`. Concepting precedes reference-video analysis and blueprint generation; it does not replace them. Concepts are hypotheses to ground in real surfacing videos and then test, not proven winners; see `references/evidence-and-confidence.md`. For work that will proceed into production, read `references/creative-production-gates.md`. Concepts are a decision gate, not an excuse to select one route silently and build a large batch. ## When to Use - Translating an opportunity/gap into 3+ distinct concept families. - Defining the blueprint scope (topic/competitor/tracking_group) or a `retrievalPrompt` per concept. - Preparing concepts for grounding before any brief or externally edited rough cut. ## Inputs - target platform, market, and keyword/topic, with the `opportunityKey` - opportunity analysis or competitor/content evidence - brand context and constraints - brand utility bank: real facts, tips, proof, exclusions, and facts needing confirmation - available assets, creator type, or shoot context ## Workflow 1. **Name the search gap.** One