agency-brand-scoping

# Agency brand scoping A fast discovery pass for a new client: gather brand signals (site, deck, competitors, audience, tone), lock them into a reusable `brand-system.json` file, and produce 5 on-direction visual explorations to validate with the client before any production spend. **URL / deck in → brand-system.json + 5 direction variations out.** One hour, under $1 in generation cost, reusable across the rest of the engagement. ## When to Use - Responding to an RFP and need 5 distinct visual directions for the first review - Net-new client pitch — you've read the brief, now you need on-brand sketches - Kickoff phase of a signed engagement, before production generations start - Scoping a rebrand: grab the existing brand, propose 5 evolution paths - Any moment where "what does this brand look like in AI generation" is the open question **Do not use for** finished campaign assets — this is discovery only. Lock the system here, then run `agency-pitch-mockups` or `agency-multi-brand-pack` for deliverables. ## Prerequisites Ask the user (batch in one message): 1. **Client name + slug** — used for folder + manifest tags (e.g. `acme-fintech`) 2. **Brand references** — URL, existing deck, Figma file, or "no brand yet, we're defining it" 3. **Competitors / comparable brands** — 2-3 names; informs what NOT to look like 4. **Audience + tone** — who buys, what feeling ("premium + restrained" vs "bold + irreverent") 5. **Deliverable type the scope is for** — pitch deck, campaign,...