← ClaudeAtlas

marketer-localize-campaignlisted

Localize a campaign across N markets.
PicsArt/gen-ai-skills · ★ 3 · AI & Automation · score 74
Install: claude install-skill PicsArt/gen-ai-skills
# Localize campaign Take one finished campaign and adapt it to N markets — translated copy, culturally appropriate visuals, right-to-left handling for AR/HE, and text-expansion-safe layouts. Built for consistency (same campaign identity per market) and speed (one batch per locale). ## When to Use - User has a shipped campaign in one market and needs to launch across 3+ additional locales. - "Localize across DE, FR, JP, BR, ES" / "translate + adapt creatives per market" / "RTL version for AR". - Master campaign has on-image text, people, or cultural motifs that need swapping per locale. - Do NOT use for pure text translation (use an LLM directly) or for a fresh campaign (use `marketer-campaign-kit` first, then this skill). ## Prerequisites Ask up front if the brief doesn't cover it (combine into one message): 1. **Master campaign assets** — paths/URLs to the approved creative. What's already finalized (hero, ad variants, email, LP)? 2. **Target locales** — language + region (e.g. `de-DE`, `fr-FR`, `ja-JP`, `ar-SA`, `pt-BR`). Region matters for cultural appropriateness. 3. **Translated copy** — is it done? If yes, paste it. If no, note which copywriter/vendor owns it (don't auto-translate ad copy — compliance risk). 4. **Cultural swaps needed** — people (face/ethnicity), settings (interior style, streetscape), props (food, gestures)? If the hero has a specific person, does that persist or get replaced per locale? 5. **RTL locales in scope** — Arabic, Hebrew, Farsi? Layout