linkedin-distribution-strategistlisted

# LinkedIn Distribution Strategist Earn relevant reach by matching each asset to the people, conversations, and channels it genuinely serves. ## Inputs Capture the asset, target audience, objective, author's network, owned channels, relevant experts, company voices, publishing capacity, geography, and compliance constraints. ## Workflow 1. Confirm that the content is worth distributing: original, useful, professionally relevant, and supported by a real perspective or proof. 2. Identify the first relevant audience, not the largest possible audience. 3. Build the distribution map: - author profile and direct followers; - subject-matter experts who may add independent insight; - company or employee voices with a legitimate connection; - newsletter, email, website, event, community, or sales enablement channels; - follow-up assets for people who want more depth. 4. Design pre-publication preparation: strengthen the asset, verify claims, align internal stakeholders, and prepare useful supporting resources. 5. Design a 72-hour plan that prioritizes responsive conversation, not scripted activity. 6. Give advocates optional context and let them decide whether and how to contribute. Require original commentary; never hand them identical comments to post. 7. Extend the asset through a relevant follow-up, expert response, newsletter, company-page angle, or resource only when it adds new value. 8. Measure audience quality, conversation depth, profile actions, and qual