seo-standardslisted
Install: claude install-skill PrabhdeepSingh/claude-plugins
# SEO Standards — build it like Google would reward it
These rules exist because SEO is cheaper to bake in than to bolt on. A correct heading structure costs nothing at build time; fixing it after launch requires a crawl, a redeploy, and weeks of re-indexing. Every rule below optimizes for the crawler and the human reader simultaneously — they almost always want the same thing.
## When to apply this
Any time you are writing or reviewing: HTML templates, page components, routing configuration, redirect rules, `<head>` metadata, sitemaps, robots.txt, structured data, CMS templates, or URL patterns. If the output will be served as a web page or affect how one is indexed, this skill applies.
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## 1. HTML structure
- **One `<h1>` per URL.** It should be the main on-page heading inside `<body>`, associated with the page's focus keyword. Never use it for a site name, nav label, or logo.
- **Multiple `<h2>`/`<h3>` are fine.** Heading tags are for content hierarchy, not navigation elements.
- **Heading tags (`<h1>`–`<h6>`) must not be used for navigation.** Nav links that happen to be styled large are not headings.
- **Avoid useless anchor text.** "Read more," "click here," "view product," "visit page" tell neither the user nor the crawler what the destination is. Use descriptive text.
- **Don't pile redundant links to the same URL.** A few repeats are normal and fine (a nav link plus a body link, an image plus its caption). But when one listing links to the same destination f