mi-analyze-ansofflisted

# Ansoff Growth Options ## Purpose Lay out where growth could come from, with evidence behind each option and the risk gradient respected. Four quadrants, ordered by risk: **market penetration** (existing product, existing market), **market development** (existing product, new market), **product development** (new product, existing market), **diversification** (new product, new market). The gradient is not decorative — a recommendation that leads with diversification needs to explain why penetration is exhausted, with evidence that it is. The output is a **sequence**, not a ranked list. Sequence implies dependency, and dependency is what makes something a plan rather than a menu. This skill consumes evidence. Where a quadrant has no evidenced move, the honest entry is **"no evidence found"** and the quadrant stays empty. Inventing a diversification play to fill the box is how a growth plan acquires a liability. ## When to Use It Use it when the question is where to grow next and the evidence exists. Use it especially when the room's default answer is a new market — this framework's main service is asking whether the current one is finished. Do not use it when: - **You do not know the market's structure.** Run `mi-analyze-five-forces` first; the structure determines which quadrants are even viable. - **You need the market's size.** That is `mi-size-tam-sam-som`, which this should consume rather than estimate. - **The question is your position rather than your directio