mi-scan-market-landscapelisted

# Market Landscape Scan ## Purpose Map the market before sizing or positioning it. Run this when you are new to a category and do not yet know who is in it. The output is a map: how the market segments *from the buyer's side*, who competes including the substitutes nobody puts on slides, what is actually moving, and where the gaps are — with an honest judgment about whether each gap is an opportunity or a graveyard. This is a collection run. It gathers and labels; it does not rate a threat. **Collection is not fusion.** Sizing, forces analysis, and positioning all consume this map rather than being produced by it. ## When to Use It Use it before sizing, before positioning, before market entry, and before a competitive snapshot — the scan tells the snapshot which players are worth profiling. Use it when your competitive set is three logos and you suspect the real picture is wider. Do not use it when: - **You already know the market and need depth on named players.** That is `mi-snapshot-competitors`. - **You need the numbers.** The scan names what to count; `mi-collect-geoint-demoint` counts it and `mi-size-tam-sam-som` models it. - **You need the industry's structural economics.** That is `mi-analyze-five-forces`, which consumes this map. - **The category is one you have sold into for years.** A scan will confirm what your sales team already knows and cost an afternoon. ## Input Require: - the market or category, in whatever words are currently used for it — includ