trigger-event-finderlisted

# Trigger Event Finder Triggered outbound dramatically outperforms cold outbound because timing is the most underrated variable in conversion. A buyer 2 weeks after a funding round is a different person than the same buyer 6 weeks before. trigger-event-finder maps the events that move your ICP from "passive" to "active intent" and tells you how to monitor for them. Without a monitoring plan, trigger identification is just theory - you need to know the signal, the source, and the lag time between event and action. ## When to use - Shifting from cold spray-and-pray outbound to event-triggered outbound - Setting up monitoring after completing ICP definition - once you know who to target, this defines when to reach them - When reply rates suggest your timing is wrong (people aren't cold, they're just not at the right moment) - Building a signal stack for a new segment before the first campaign goes live ## When NOT to use - You have no audience to monitor yet - use `audience-builder` first to define who you're watching - You have an existing trigger but your messaging is generic - a well-timed generic opener still loses. Use `icebreaker` to build the trigger-anchored message first - You're targeting a single named account tactically - this skill is for systematic monitoring across a list, not one-off account research ## Use this instead - For defining the ICP first -> `icp-definer` - For building the audience to monitor -> `audience-builder` - For drafting the trigger-anch