pricing-packaginglisted

Design the willingness-to-pay research, the tiers, and the migration rules for a price or packaging change, and land the decision in the pricing and packaging template. Use when a new product or tier needs its first price, when features move between tiers or the value metric changes, when win-loss keeps naming price, or when a price change is about to reach existing customers. Takes the positioning, the value metric candidate, billing and usage data, and dated competitor prices; returns a research design, findings with their caveats, a tier table, migration rules, and the decision log entry.
RizwanZafaris/product-manager-OS · ★ 0 · Data & Documents · score 72

Install: claude install-skill RizwanZafaris/product-manager-OS

# Pricing and Packaging: a price you can defend, tiers with a reason, a migration nobody regrets Pricing fails in three familiar ways. The price is copied from the leader. The tiers are the feature list cut in three. An untested change reaches existing customers as a bill, and the churn arrives before the revenue. This skill runs the research that fits the question, designs tiers around segments and a value metric, and writes the migration rules before the first invoice moves. ## Files this skill drives - [../../templates/planning/pricing-packaging.md](../../templates/planning/pricing-packaging.md), every section - Worksheets: [../../frameworks/pricing/van-westendorp.md](../../frameworks/pricing/van-westendorp.md) (van Westendorp, 1976), [../../frameworks/pricing/gabor-granger.md](../../frameworks/pricing/gabor-granger.md) (Gabor and Granger, 1966), [../../frameworks/pricing/packaging-good-better-best.md](../../frameworks/pricing/packaging-good-better-best.md) (common practice; Sawhney, Harvard Business Review, 2018, as the reference) - [../../templates/operate/experiment-brief.md](../../templates/operate/experiment-brief.md), for a price test before commitment, designed with [../../skills/experiment-designer/SKILL.md](../../skills/experiment-designer/SKILL.md) - [../../templates/definition/assumptions-register.md](../../templates/definition/assumptions-register.md), one row per guess inside the price - [../../templates/execution/decision-log.md](../../templates/execution/