brand-voicelisted

# Brand Voice Skill Frameworks for documenting, applying, and enforcing brand voice and style guidelines across marketing content. ## Brand Voice Documentation Framework A complete brand voice document should cover these areas. Use this framework to help users define their brand voice or to understand an existing brand voice configuration. ### 1. Brand Personality Define the brand as if it were a person. What are its defining traits? Example: "If our brand were a person, they would be a knowledgeable colleague who explains complex things simply, celebrates your wins genuinely, and never talks down to you." ### 2. Voice Attributes Select 3-5 attributes that define how the brand communicates. Each attribute should be defined with: - What it means in practice - What it does NOT mean (to prevent misinterpretation) - An example demonstrating the attribute ### 3. Audience Awareness - Who the brand is speaking to (primary and secondary audiences) - What the audience cares about - What level of expertise the audience has - How the audience expects to be addressed ### 4. Core Messaging Pillars - 3-5 key themes the brand consistently communicates - The hierarchy of these messages (which comes first) - How each pillar connects to audience needs ### 5. Tone Spectrum How the voice adapts across contexts while remaining recognizably the same brand. ### 6. Style Rules Specific grammar, formatting, and language rules. See the Style Guide Enforcement section below. ### 7. Terminolo