auditlisted
Install: claude install-skill Sandy-zippy/claude-code-seo-stack
# Audit
Produce a scored technical and content audit of the target site. Findings, not vibes: every issue gets a severity, evidence, and a one-line fix direction.
## Inputs
- Target domain (ask if not given).
- Search Console MCP connected (tools available for queries/pages). If missing, say so and continue with crawl-only checks.
## Steps
1. **Pull real search data** (Search Console MCP): top 50 queries and pages by clicks for the last 90 days vs prior 90. Flag:
- Pages with falling clicks at stable position (content decay)
- Two of your pages ranking for the same query (cannibalisation)
- Queries at position 5-15 with high impressions (quick wins)
2. **Crawl the site**: fetch the homepage, sitemap.xml, robots.txt, llms.txt, and the top 10 pages from step 1. For each page check:
- Title and meta description present, unique, right length (titles 50-60 chars, descriptions 140-160)
- Exactly one H1; heading hierarchy sane
- JSON-LD structured data present and valid (Organization on home, Article/Product/FAQ where relevant)
- Canonical tags, image alt text, internal links in and out
- llms.txt exists at the root (if not: P1, AI crawlers get no guidance)
- robots.txt does not block AI crawlers you WANT (GPTBot, Google-Extended, PerplexityBot, ClaudeBot) unless intentional
3. **Core Web Vitals** (free, no key needed for low volume): for the top 5 pages hit
`https://www.googleapis.com/pagespeedonline/v5/runPagespeed?url=<page>&strategy=mobile`
a