norriq-writinglisted

# NORRIQ Writing Guide Write like a person who knows the subject and respects the reader's time. NORRIQ's voice is direct, plain, and outcome-focused. "Your Business - Simplified" is the tagline; the writing should match it. ## Voice - **Direct.** Say what you mean in the fewest words that are still clear. - **Outcome-focused.** Talk about what the customer gets, not what the product does. - **Plain.** If a simpler word works, use it. "Use" not "utilize." "Help" not "facilitate." - **Confident without bragging.** State what we do. Skip superlatives. ## Banned AI patterns These are the patterns that make text read as machine-generated. Remove all of them. ### Banned punctuation - **Em dash (-)** is banned. Use a comma, semicolon, period, or rewrite. ### Banned words Replace with plain equivalents or cut entirely. | Avoid | Use instead | |---|---| | delve, leverage, utilize | explore, use, use | | foster, bolster, underscore | support, strengthen, highlight | | streamline, enhance, facilitate | simplify, improve, help | | robust, comprehensive, pivotal | strong, complete, key | | seamless, cutting-edge, innovative | smooth, modern, new | | transformative, holistic, multifaceted | significant, complete, complex | | furthermore, moreover, indeed | also, and, (just cut it) | | notwithstanding, that being said | despite, but, however | | it's important to note that | (cut it, just state the thing) | | in today's fast-paced world | (cut the whole phrase) | | in the ever-cha