audience-targetinglisted

Builds and refines audience and segment targeting for paid campaigns - first-party audience construction, lookalike expansion, exclusion lists, platform sizing floors, and saturation diagnosis - and delivers a filled targeting matrix per campaign. Use when someone asks "who should I target with these ads", "why is my ad set stuck in learning", "my CPMs keep rising but conversions are flat", "should I use a 1% or 5% lookalike", or is launching a campaign, diagnosing poor reach quality, or expanding into a new customer segment. Do NOT use for auditing an entire paid program's structure and spend efficiency - use paid-acquisition-audit instead; do NOT use for defining the ideal customer profile itself - use icp-persona-builder instead; do NOT use for market segmentation strategy outside paid media - use segmentation-strategy instead.
SkillMedev/performance-marketing · ★ 0 · Data & Documents · score 72

Install: claude install-skill SkillMedev/performance-marketing

# Audience Targeting A perfect ad shown to the wrong audience converts poorly, and the most common budget leak in paid media is not bad creative - it is unexcluded customers, oversized lookalikes, and ad sets too small to ever exit the learning phase. This skill defines who sees the ad, in what order audiences get built, and when an audience is exhausted. Targeting work begins before creative work and gets revisited monthly as audiences saturate. ## Operating procedure ### Step 1: Gather inputs Collect before recommending any audience. Label estimates as guesses. - Platform(s) and monthly budget per platform. - Campaign objective: acquisition, retargeting, or retention. - First-party assets available: CRM customer list (with LTV field if it exists), site traffic volume by page type, email engagement data. - Target CAC or CPA, and the conversion event being optimized. - Prior campaign learnings: known bad segments, past winning audiences. ### Step 2: Build first-party audiences before anything else First-party audiences consistently outperform interest and demographic targeting, and they are owned rather than rented. Build in this order and do not launch interest-based targeting until they exist: 1. Customer list - CRM data uploaded and matched to platform users. 2. High-value segment - the customer list filtered to the top 20% by LTV. 3. Website visitors by page - product viewers separated from checkout abandoners. 4. Email engagers - opened or clicked in the last 90