analyzing-brandlisted
Install: claude install-skill SupercmoHQ/superCMO-skills
# Brand
Analyze what a brand is from its **website**. Not for analyzing a single product's facts — that is `analyzing-products` skill.
## Workflow
### Step 1: Check whether the brand is already known
Read `brand.md` in `./supercmo-company`. Where it already holds this brand, hand it back and stop — re-researching bills again and tells the user nothing new. Carry on where it's missing, where it's a different brand, or where the user asked to re-analyze.
### Step 2: Check what you were given
| What you have | What to do |
| --- | --- |
| A brand website | Carry on. |
| A product page — Amazon, Shopify, a single listing | Wrong skill. Hand it to `analyzing-products`, and say which you used. |
| Nothing, or a URL that won't load | Ask for the website. A brand described from memory is invented, not read. |
| No mode named, by the caller or the brief | Ask whether the user wants to run the analysis in quick mode or detailed mode. Offer quick first and recommend it. Say a detailed mode run also reads the site's photographs with a vision model, which is what gives the photography style, and costs and takes longer for it. |
### Step 3: Read the site
Call `url_extraction` with the homepage as the `url` and the prompt in
`references/reading-the-brand.md` as the `prompt`. It returns the brand's identity as strict JSON —
the brand's name, what it sells, the palette, the typography, the logo, the tagline, how it writes,
who it sells to, what sets it apart, and the proof it offers