onboarding-userlisted
Install: claude install-skill SupercmoHQ/superCMO-skills
# Onboarding
Turn one website into a working brand profile, then hand the user their first next steps.
## Workflow
### Step 1: Get the website
Ask for the user's website, unless the conversation already carries it.
A user with no website still onboards. Ask what the brand is called, what it sells, and who buys it — plus anything they want to add about how it sounds or what sets it apart. A short answer is fine; they can give as much or as little as they like. Write what they give into the matching sections of `brand.md` in `./supercmo-company`, leave the sections they didn't cover marked `unconfirmed — needs user input`, then skip the rest of the steps.
### Step 2: Analyze the brand
Trigger the `analyzing-brand` skill in quick mode with the website. It writes `./supercmo-company/brand.md` itself. Don't copy or re-save it; read it back where you need its contents for the summary.
### Step 3: Identify the competitors
Trigger the `identifying-competitors` skill with the brand's name, website and what it sells. **Say the run is write-first** so it saves the shortlist without pausing to confirm. It writes `./supercmo-company/competitors.md` itself. Don't copy or re-save it.
### Step 4: Show what was written
**One summary for the whole run.** Compact — not the files read back:
- The brand: its name and what it sells, in a line.
- The voice, in a sentence.
- The audience, as the site evidenced it.
- The competitors, as a plain list.
- Everything marked `unconfirmed — nee