researching-competitor-ads

# Competitor ads Analyze what competitors are advertising, work out what is holding, and map what the category covers. **Research only — nothing is generated, posted or planned here.** Deciding what to make next is `planning-campaigns`' job. ## Workflow ### Step 1: Settle who the competitors are Three ways to find out. Try them in order, and stop at the first one that works. - **Read them from `competitors.md`** in `./supercmo-company`. Where it is absent or empty, move on. - **Ask the user**, for a name and a website for each competitor. - **Find candidates**, only where the user doesn't know. Call `url_extraction` on the user's own website to learn what they sell in their own words, then `social_research` on `meta_ad_library` / `search_ads` using those words. Each ad names the advertiser who ran it. Show the user a plain list of those advertiser names with the number of ads each appeared on, most ads first — nothing else — and ask which are real competitors. You need **a name and a website** for each competitor whichever route you take. Step 3 uses the domain to prove the ads came from the right company. ### Step 2: Scope the run Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers. | Ask | When | How | | --- | --- | --- | | **The country the ads run in** | The brief names no market and the user's own site implies none. | Offer the likely markets, and a way to type another. | | **How deep to...