content-strategylisted

Build editorial calendars, define content pillars, plan campaigns across TOFU/MOFU/BOFU funnel stages, audit and repurpose content across channels, and track performance by channel and pillar. Trigger when: building or maintaining an editorial calendar; defining content pillars or themes for a niche or ICP; planning a content campaign (blog, video, podcast, social); auditing or repurposing existing long-form content; developing a content distribution or SEO strategy; or analyzing content performance.
Tekkiiiii/the-agency · ★ 0 · AI & Automation · score 62

Install: claude install-skill Tekkiiiii/the-agency

## Content Strategy Framework ### ICP-to-Pillar Mapping Template | ICP | Top Problem | Pillar | Content Type | Distribution Channel | |-----|-------------|--------|--------------|---------------------| | Developer Experience | Getting started friction | Developer onboarding | Blog + tutorial | API signups from blog | | Security Hardening | Trust with security teams | Security | Deep-dive guides | Demo requests from security personas | ## Funnel Mapping ### TOFU — Top of Funnel (Awareness) - **Goal**: attract new audiences, build SEO presence - **Formats**: SEO blog posts, educational videos, infographics, podcasts - **CTA**: subscribe, download, follow ### MOFU — Middle of Funnel (Consideration) - **Goal**: build trust, demonstrate expertise, generate leads - **Formats**: comparison guides, webinars, case studies, lead magnets - **CTA**: request demo, start free trial ### BOFU — Bottom of Funnel (Decision) - **Goal**: convert, close, grow - **Formats**: pricing page content, ROI calculators, customer stories, live demos - **CTA**: talk to sales, buy now ## Editorial Calendar Template | Month | Pillar | Topic | Format | Channel | CTA | Owner | Publish Date | Status | |---|---|---|---|---|---|---|---|---| | Apr | Developer Experience | Getting started with our API | Tutorial | Blog | Try the API | @author | Apr 7 | Draft | | Apr | Security | 5 API security mistakes | Blog | Blog + LinkedIn | Download guide | @author | Apr 14 | Ideas | ## Content Brief Template Before