local-service-page-writerlisted
Install: claude install-skill TheSearchSherpa/local-service-page-writer
# Local Service Page Writer
Write one complete, honest, conversion-focused **primary service page** for a local
service-area business, in plain Markdown that works on any website or CMS.
The guiding principle behind everything here: **a service page earns trust by being
useful and truthful, not by being loud.** Search systems and customers both reward a
page that clearly explains what the service is, who it helps, what happens, and how to
book it. Invented credentials, fake reviews, or manufactured local details destroy that
trust and expose the business to real liability. So this skill never fabricates facts —
when a fact is missing, it says so instead of guessing.
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## What this skill does and does not do
**Does:** Write (or outline) one canonical service page — e.g., "Water Heater Repair,"
"Hardwood Floor Installation," "Emergency Plumbing," "Lawn Maintenance," "Roof
Replacement." It can localize that page to the areas a business genuinely serves.
**Does not:** Blog posts, GBP posts, product/pricing pages, homepage or about copy,
dozens of near-duplicate "service + city" doorway pages, schema-only requests, or
publishing to a website. If the user wants one of these, say so plainly and, where it
helps, point them to the right kind of tool or a one-page approach instead of a city
matrix.
### Routing quick reference
| User is really asking for | What to do |
|---|---|
| A blog / how-to / informational article | Decline politely; this skill is for bottom-of-funnel se