geo-tracking

# GEO Tracking: Measuring AI Visibility AI visibility is measurable today, for free, at three layers of the funnel. Each layer answers a different question: | Layer | Data source | Question it answers | Lag | |---|---|---|---| | Traffic | GA4 | How many visits and conversions do AI assistants send? | Trailing (after the click) | | Answers | Prompt panel | What do AI engines say about the brand when buyers ask? | Current state | | Retrieval | Server logs | Are AI systems reading the pages right now? | Leading (before citations appear) | Run all three. GA4 alone undercounts structurally, panels alone miss revenue proof, logs alone say nothing about what answers contain. The combination is the measurement system; paid platforms are an optional layer on top, never the starting point. This skill is the canonical measurement reference in this repo. Build the prompt panel with seo-keyword-research; act on the gaps with geo-visibility. ## Company knowledge first (Obsidian) If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed. Vaul...