seo-content-service-page

# Service Page SEO: Money Pages That Rank and Convert Service pages are where rankings turn into revenue. A blog post attracts readers; a service page attracts buyers typing "web design agency", "divorce lawyer geneva", or "emergency plumber lyon". This skill covers how to structure, write, and audit these pages so they rank in Google, convert visitors into leads, and get cited by AI assistants that now recommend providers directly. The methodology combines two evidence levels, labeled throughout: - **Field heuristic**: rules derived from 115+ real agency audits of service-business websites (2024-2026). Consistently observed, not lab-measured. - **Measured**: claims backed by a published study or official documentation, with the source. ## Company knowledge first (Obsidian) If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed. Vault structure, read-first and write-back protocols: the obsidian-brain skill. ## When to use this skill Use it to create a new service page, rewrite an underperforming one, split a one-page site i...