seo-local

# Local SEO: Google Business Profile, Reviews, and Local Pages Local SEO decides who appears when a buyer searches "plumber near me", opens Google Maps, or asks an AI assistant for "the best dentist in Geneva". Three surfaces matter: the local pack (Maps results inside the SERP), localized organic results, and AI assistant recommendations. They feed on overlapping signals: the Google Business Profile, reviews, the linked website, and the consistency of the business entity across the web. The methodology combines two evidence levels, labeled throughout: - **Field heuristic**: rules derived from 115+ real agency audits of local and service businesses (2024-2026). Consistently observed, not lab-measured. - **Measured**: claims backed by a published study, an industry survey, or official documentation, with the source. ## Company knowledge first (Obsidian) If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed. Vault structure, read-first and write-back protocols: the obsidian-brain skill. ## When to use this skill Use it to di...