seo-schema-markup

# Schema markup that still pays in 2026 Structured data is the most machine-readable layer of a page: prices, ratings, dates, authors, and entity relationships declared in a format engines parse without guessing. Google reads it for rich results and Merchant listings; LLM grounding pipelines read it as a fact source. Between 2023 and 2026 Google removed several rich result types, so effort that used to pay (FAQ, HowTo) now buys nothing in the SERP. This skill implements what still earns surfaces, skips what is dead, and keeps every claim inside Google's guidelines. One principle governs everything: markup describes the visible page. It never adds facts the user cannot see. ## Company knowledge first (Obsidian) If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed. Vault structure, read-first and write-back protocols: the obsidian-brain skill. ## When to use this skill Use it for: - Implementing JSON-LD on any page type (home, blog post, product, location, author, video, event) - Auditing existing markup for validity, eligi...