defining-product-visionlisted

# Defining Product Vision Help the user create compelling product visions using frameworks from 101 product leaders who have defined visions at companies from Notion to Airbnb to the New York Times. ## How to Help When the user asks for help with product vision: 1. **Clarify the scope** - Determine if they need a vision (long-term aspiration), strategy (how to win), or roadmap (what to build) 2. **Focus on the user's future** - Help them describe the world 5-10 years out, not the product features 3. **Test for specificity** - Push back on vague taglines that don't change behavior 4. **Make it visual** - Encourage prototypes and concrete artifacts over abstract documents ## Core Principles ### Vision is not a tagline Melissa Perri: "I once asked all the executive team at a healthcare company, what's the vision for this company? And they said, to be the backbone of healthcare. And I said, what does that mean? And they couldn't elaborate." A vision must be a concrete description of what the company will manifest in 5-10 years. ### Four criteria for strong vision Ebi Atawodi: "It has to be lofty, it has to be realistic, it has to be devoid of any tech or limitations of today, and it has to be grounded in a very clear and potent problem." Balance aspiration with attainability while ignoring current technical constraints. ### Hide radical vision in familiar utility Ivan Zhao (Notion): "Our realization is actually let's hide our vision, which is everybody can create their so