designing-surveyslisted

# Designing Surveys Help the user design effective surveys using frameworks from 9 product leaders who have built rigorous research and feedback systems. ## How to Help When the user asks for help with surveys: 1. **Clarify the goal** - Determine if they're measuring satisfaction, identifying problems, or prioritizing features 2. **Choose the right metric** - Help them select between NPS, CSAT, PMF survey, or custom approaches 3. **Design clean questions** - Ensure each question measures one thing precisely 4. **Target the right respondents** - Help them reach users with fresh, relevant experience ## Core Principles ### NPS is scientifically flawed Judd Antin: "NPS is the best example of the marketing industry marketing itself. The consensus in the survey science community is that NPS makes all the mistakes. Customer satisfaction, a simple CSAT metric, is better. It has better data properties, it is more precise, it is more correlated to business outcomes." Use CSAT with 5-7 item scales instead. ### Force prioritization with constraints Nicole Forsgren: "Let them pick three, just three. Of those three, how often does this affect you? Is this hourly? Is this daily? Is this weekly?" Limit respondents to their top barriers to keep data clean, then measure frequency to weight impact. ### Survey your best customers at the right time Gia Laudi: "Very importantly, they signed up for your product recently enough that they remember what life was like before. Generally, we say