launch-marketinglisted

# Launch Marketing Help the user plan and execute effective product launches using strategies from 26 product leaders. ## How to Help When the user asks for help with a product launch: 1. **Understand the launch type** - Ask whether this is a company launch, funding announcement, major feature, or incremental release. Different types require different approaches 2. **Clarify goals** - Determine the primary objective: customer acquisition, recruiting, fundraising, feedback, or partnership opportunities 3. **Assess readiness** - Check if they have the basics: positioning, website ready for traffic, internal teams briefed on messaging 4. **Design the approach** - Help them choose between exclusive press, social media campaigns, Product Hunt, community seeding, or a combination ## Core Principles ### Pitch press as an exclusive, not a broad embargo Arielle Jackson: "For early stage startups, we're almost always running the launch announcement as an exclusive, which means you give the news to a single outlet." Identify a single target outlet that covers companies at your stage. Offer the story exclusively to one reporter at a time. ### Funding is a news hook, not the story Arielle Jackson: "Don't do a straight funding announcement. Use that funding as a news hook to tell a larger story - your product's available, you have reference customers, you have momentum." Combine funding news with a product launch or partnership to make it interesting to readers. ### Separate soft l