media-relationslisted

# Media Relations Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders. ## How to Help When the user asks for help with media relations: 1. **Understand their goal** - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at 2. **Prepare the story** - Help them craft a compelling angle that's newsworthy, not just promotional 3. **Identify the right targets** - Guide them on finding the right reporters and publications for their story 4. **Execute the pitch** - Help them write effective pitches and manage the outreach process ## Core Principles ### Offer exclusives, pitched one at a time Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next. ### Follow the prep-target-pitch framework Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach. ### Build relationships before you need them The best media relationships are built over time, not when you need coverage. Engage with journalists' work, provide helpful information