trackiq-amazon-amc-media-mixlisted

Builds an Amazon Marketing Cloud path-to-purchase and media mix deck for an Amazon brand — attribution paths, which channel combinations recruit new customers versus harvest existing ones, cost per new-to-brand customer by channel, what DSP is worth alone versus in a path, and the budget reallocation the numbers support. Use when the user asks for an AMC report, path to purchase, media mix, channel mix, attribution paths, new-to-brand analysis, cost per new customer, a full-funnel or incrementality read, "is DSP worth it", "where should the budget go", or a monthly or quarterly media review.
TrackIQ-HQ/trackiq-amazon-amc-media-mix · ★ 0 · AI & Automation · score 72

Install: claude install-skill TrackIQ-HQ/trackiq-amazon-amc-media-mix

# TrackIQ: Amazon AMC Media Mix A twelve-slide deck arguing one case: **where the money is going versus where the new customers are coming from.** Read in ten minutes by a brand marketing lead or an agency's client, and it ends in a single budget reallocation with the arithmetic shown. Output is one self-contained `.html` file, 1920×1080 slides, logos embedded. It opens in any browser and prints to PDF. ## Requires - The TrackIQ MCP, for `list_marketplaces`, `get_amc_attribution_paths`, `get_amc_ntb_purchases`, `get_amc_time_to_conversion`, `get_account_overview` and `get_dsp_performance`. Ask which brand and marketplace before pulling anything. - The account must have **AMC enabled and DSP running**. Without DSP there is no media mix to analyse — offer the weekly recap instead. - Nothing else. No filesystem, no shell, no internet. - **Without the MCP:** ask the user to export the AMC attribution-path, NTB-by-campaign and time-to-conversion tables plus monthly spend by channel, and build from those. Slides 3–10 all work from pasted figures; say on slide 11 which pulls were manual. ## First run Fill in a copy of `assets/account.example.md` saved as account.md beside the skill. Every TrackIQ skill reads the same file, so an account already set up for another TrackIQ report needs nothing added here. 1. **Brand and marketplace** — which account to pull, and which TrackIQ MCP when several are connected 2. **Delivery** — in-chat, file, Slack, n8n or email I