trackiq-amazon-amc-ntb-campaignslisted

Ranks every campaign Amazon Marketing Cloud can see — Sponsored Products, Sponsored Brands, Sponsored Display and DSP — by how many of its purchases came from new-to-brand customers, month over month, and where the campaign's spend can be matched, what each new customer cost; so the campaigns that recruit are funded and the ones that only harvest repeat buyers are named. Use when the user asks about new-to-brand by campaign, which campaigns bring in new customers, cost per new customer by campaign, acquisition versus retention campaigns, recruiting versus harvesting, or an NTB campaign scorecard.
TrackIQ-HQ/trackiq-amazon-amc-ntb-campaigns · ★ 0 · AI & Automation · score 72

Install: claude install-skill TrackIQ-HQ/trackiq-amazon-amc-ntb-campaigns

# AMC New-to-Brand Campaign Scorecard A campaign-by-campaign scorecard from Amazon Marketing Cloud: which campaigns **recruit** customers who have not bought from the brand in a year, and which mostly **harvest** people who already do. Both have a job; the scorecard makes sure each is judged on the right one. Run it monthly, after AMC has settled the previous month. ## Requires - The TrackIQ MCP, for `list_marketplaces`, `get_amc_ntb_purchases`, `get_campaigns` and `get_dsp_performance`. - **AMC enabled on the account.** If the focus month returns no rows, stop and say so. - Nothing else. No filesystem or internet needed. - **Without the MCP:** works from an AMC new-to-brand-by-campaign export plus campaign spend from Campaign Manager and the DSP console. ## First run Fill in a copy of `assets/account.example.md` saved as account.md beside the skill. Every TrackIQ skill reads the same file, so an account already set up for another TrackIQ report needs nothing added here. If the runtime has no filesystem, print the same block and ask the user to paste it into their project instructions once. ## Read first - `assets/pulls.md` — one month per call, and the campaign-name join - `assets/method.md` — recruiter, harvester, and cost per new customer - `assets/checks.md` — what to verify before anything is sent - `assets/report-template.html` — the report. Replace every `{{TOKEN}}`. ## Non-negotiables 1. **One month per `get_amc_ntb_purchases` call, and check the row