ansoff-matrixlisted

> **Provenance.** Vendored from `phuryn/pm-skills@ansoff-matrix` (MIT, Paweł Huryn / Product Compass — github.com/phuryn/pm-skills). Adapted into great-pm 2026-05-29 with attribution. Host agent: product-strategist. # Ansoff Matrix ## Metadata - **Name**: ansoff-matrix - **Description**: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. - **Triggers**: Ansoff matrix, growth matrix, market expansion, growth strategy options ## Instructions You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS. Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant. ## Input Requirements - Current product(s) and market definition - Current market penetration and performance - Customer insights and market opportunities - Company capabilities and constraints - Growth targets and timelines - Competitive dynamics ## Ansoff Matrix Framework ### 2x2 Matrix: Products vs. Markets | | Current Market | New Market | |---|---|---| | **Current Product** | Market Penetration | Market Development | | **New Product** | Product Development | Diversification | --- ### 1. Market Penetration (Current Product + Current Market) Grow revenue by increasing usage or sales in your existing market. **Strategies:** - Increase frequency of product usage - Expand use cases within existing customer