jobs-to-be-donelisted

> **Provenance.** Vendored from `wondelai/skills@jobs-to-be-done` (MIT License — github.com/wondelai/skills). Adapted into great-pm 2026-05-29 with attribution. Reference deep-dives (references/*.md) live upstream. Host agent: user-researcher. # Jobs to Be Done Framework Framework for discovering innovation based on a fundamental truth: customers don't buy products - they "hire" them to do a specific job in their lives. ## Core Principle **Job to Be Done** = the progress a customer wants to make in specific circumstances. Key elements of the definition: - **Progress** (not goal, not solution) - customer wants to move from current state to a better one - **Circumstances** - context determines the job, not customer attributes (demographics are useless) - **Hiring/Firing** - customer actively chooses a product for the "job" ## Scoring **Goal: 10/10.** When reviewing or creating product strategy or positioning, rate it 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10. ## Three Dimensions of Every Job Every job has three inseparable dimensions - omitting any means failure: | Dimension | Question | Example (milkshake) | |-----------|----------|---------------------| | **Functional** | What does the customer need to do? | Occupy myself during boring commute | | **Emotional** | How do they want to feel? | H