cro-funnellisted

# CRO - Funnel Optimization ## When This Skill Applies - Analyzing multi-step conversion funnels for drop-offs - Optimizing signup, onboarding, and checkout flows - Identifying and fixing conversion barriers at each stage - Designing A/B tests for funnel improvement - Benchmarking funnel performance against industry standards ## Core Guidance ### 1. Funnel Analysis Process ``` Map Funnel -> Measure Steps -> Identify Drop-offs -> Diagnose Causes -> Prioritize Fixes -> Test Improvements -> Validate -> Iterate ``` ### 2. Common Funnel Types | Funnel | Stages | Key Metric | |--------|--------|-----------| | Marketing | Visit -> Lead -> MQL -> SQL -> Customer | End-to-end CVR | | Signup | Landing -> Registration -> Verification -> Onboarding | Signup completion % | | Onboarding | Account -> Setup -> First Action -> Aha Moment -> Habit | Activation rate | | E-commerce | Browse -> Cart -> Checkout -> Payment -> Confirmation | Cart-to-purchase % | | SaaS Trial | Signup -> Activation -> Engagement -> Conversion | Trial-to-paid % | | Lead Gen | Ad -> Landing -> Form -> Thank You -> Follow-up | Form completion % | ### 3. Funnel Analysis Template ``` STAGE | USERS | CVR | DROP-OFF | BENCHMARK ---------------|---------|---------|----------|---------- [Stage 1] | [count] | 100% | -- | -- [Stage 2] | [count] | [X]% | [Y]% | [Z]% [Stage 3] | [count] | [X]% | [Y]% | [Z]% [Stage 4] | [count] | [X]% | [Y]% | [Z]% End-to-End