cro-pagelisted

# CRO - Page Optimization ## When This Skill Applies - Auditing landing pages for conversion barriers - Optimizing above-the-fold content and layout - Improving value proposition clarity and CTA effectiveness - Evaluating trust signals and social proof placement - Analyzing page speed impact on conversions ## Core Guidance ### 1. Page Audit Process ``` First Impression -> Value Proposition -> CTA Analysis -> Trust Signals -> Content Hierarchy -> Page Speed -> Mobile Check -> Recommendations ``` ### 2. 5-Second Test Framework Within 5 seconds, a visitor should understand: 1. **What** is this product/service? 2. **Who** is it for? 3. **Why** should I care (benefit)? 4. **What** should I do next (CTA)? ### 3. Above-the-Fold Checklist | Element | Best Practice | Priority | |---------|-------------|----------| | Headline | Clear benefit, <10 words, matches ad/source | Critical | | Subheadline | Explains how, supports headline | High | | Hero Image/Video | Shows product in use or outcome | High | | CTA Button | Contrasting color, action verb, above fold | Critical | | Trust Indicator | Logo strip, testimonial snippet, stat | High | | Navigation | Minimal or hidden (for landing pages) | Medium | ### 4. Value Proposition Scoring | Criterion | Score (1-5) | Assessment | |-----------|------------|-----------| | Clarity | | Is the offering immediately clear? | | Relevance | | Does it address visitor's need? | | Uniqueness | | How is it different from alternatives? | | Specifici