email-marketinglisted

# Email Marketing ## When This Skill Applies - Creating email campaigns (newsletters, announcements, launches) - Designing automation/drip sequences with trigger logic - Optimizing email deliverability and engagement rates - Ensuring CAN-SPAM/GDPR compliance - Designing email A/B tests ## Core Guidance ### 1. Email Campaign Process ``` Define Goal -> Segment Audience -> Write Copy -> Design Template -> Set Automation -> A/B Test -> Send -> Analyze ``` ### 2. Campaign Types | Type | Purpose | Typical Series | Key Metric | |------|---------|---------------|------------| | Newsletter | Regular engagement | 1 (recurring) | Open rate | | Drip/Nurture | Lead warming | 5-7 emails | Click-through rate | | Onboarding | User activation | 3-5 emails | Activation rate | | Launch | Product/feature announce | 3-4 emails | Conversion rate | | Re-engagement | Win back inactive | 3 emails | Reactivation rate | | Transactional | Triggered by action | 1 per event | Delivery rate | | Cold Outreach | B2B prospecting | 3-5 emails | Reply rate | ### 3. Email Structure Best Practices **Subject Line**: 30-50 characters, personalization, urgency or curiosity **Preheader**: 40-100 characters, extends subject line value **Body**: Single column, scannable, one primary CTA **CTA**: Action-oriented, contrasting color, above the fold **Footer**: Unsubscribe link, physical address, preference center ### 4. Automation Sequence Design ``` Trigger Event -> [Delay: 0-24h] -> Email 1: Welcome/Hook ->