marketing-strategylisted

# Marketing Strategy ## When This Skill Applies - Creating or refining marketing strategies and go-to-market plans - Market sizing and opportunity analysis (TAM/SAM/SOM) - Positioning and value proposition development - Channel strategy and budget allocation planning - Growth strategy and scaling roadmaps ## Core Guidance ### 1. Strategy Development Process ``` Market Research -> Audience Analysis -> Positioning -> Channel Strategy -> Budget Allocation -> KPI Framework -> Execution Plan ``` ### 2. Market Analysis Frameworks #### TAM/SAM/SOM Sizing | Level | Definition | Method | |-------|-----------|--------| | TAM | Total Addressable Market | Industry reports, top-down | | SAM | Serviceable Available Market | Geographic + segment filters | | SOM | Serviceable Obtainable Market | Realistic capture rate | #### Porter's Five Forces Assess competitive dynamics: - Threat of new entrants - Bargaining power of suppliers - Bargaining power of buyers - Threat of substitutes - Competitive rivalry intensity ### 3. Positioning Framework **Positioning Statement Template**: ``` For [target audience] who [need/pain point], [product/brand] is a [category] that [key benefit/differentiator]. Unlike [competitor/alternative], we [unique value proposition]. ``` **Positioning Axes**: - Price vs. quality - Simplicity vs. feature-richness - General vs. specialized - Self-serve vs. high-touch ### 4. Audience Segmentation | Dimension | Criteria | Example | |-----------|----------|---------