marketing-automation

# Marketing Automation Platform Skill ## Overview The Marketing Automation Platform skill provides marketing automation platform operations and workflow design capabilities. This skill enables sophisticated lead nurturing, behavioral automation, and marketing campaign orchestration. ## Capabilities ### Platform Operations - HubSpot workflow builder - Marketo smart campaign configuration - Pardot automation setup - Salesforce Marketing Cloud journeys - Cross-platform orchestration ### Lead Nurturing - Lead nurturing sequence design - Drip campaign creation - Lead scoring configuration - Lifecycle stage automation - Sales handoff workflows ### Personalization - Behavioral trigger configuration - Dynamic content personalization - Segmentation-based targeting - Real-time personalization - Multi-channel coordination ### Testing and Optimization - A/B testing automation - Multivariate testing - Send time optimization - Subject line testing - Workflow performance analysis ## Usage ### Automation Workflow ```javascript const automationWorkflow = { platform: 'HubSpot', name: 'Lead Nurture - Demo Request', trigger: { event: 'form_submission', form: 'demo-request' }, enrollment: { criteria: { lifecycleStage: 'lead', country: 'US' }, suppressions: ['existing_customers', 'competitors'] }, steps: [ { delay: '0h', action: 'send_email', template: 'demo-confirmation' }, { delay: '2h', action: 'assign_owner', method: 'round-robin' }, { delay: ...