entity-optimizer

# Entity Optimizer > **[SEO & GEO Skills Library](https://github.com/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · [ClawHub](https://clawhub.ai/u/aaron-he-zhu) · [skills.sh](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills) > **System Mode**: This cross-cutting skill is part of the protocol layer and follows the shared [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) and [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md). Audits, builds, and maintains entity identity across search engines and AI systems. Entities — the people, organizations, products, and concepts that search engines and AI systems recognize as distinct things — are the foundation of how both Google and LLMs decide *what a brand is* and *whether to cite it*. **Why entities matter for SEO + GEO:** - **SEO**: Google's Knowledge Graph powers Knowledge Panels, rich results, and entity-based ranking signals. A well-defined entity earns SERP real estate. - **GEO**: AI systems resolve queries to entities before generating answers. If an AI cannot identify an entity, it cannot cite it — no matter how good the content is. **System role**: Canonical Entity Profile. It acts as the source of truth for entity identity, associations, and disambiguation across the library. ## When This Must Trigger Use this when brand or entity identity needs to be established or verified — eve...