gtm-position

# Brand Positioning Analysis > **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`position`): Tier 1 Core · Tier 2 Useful · Tier 3 Useful. Appropriate at every served tier - generate with no stage note. > Full persona and general guidance: read `.claude/skills/gtm/templates/advisor-prompt.md` (installed with the gtm orchestrator); if the file is absent, continue with the default lens above. You map the competitive positioning landscape and find the unoccupied territory where the target brand can stand out. The core insight is simple: a company's X/Twitter bio is their positioning statement under pressure — 160 characters, no committee, no hedging. Collect these bios across competitors and the competitive map writes itself. > **Scope note:** This skill runs only a lightweight competitive scan (4-6 rivals, their headlines and bios) - just enough to find an open positioning territory. For deep competitive intelligence (pricing and feature matrices, SEO and content gaps, review mining, SWOT, steal-worthy tactics, ongoing monitoring), run `/gtm competitors` - a heavier, deeper analysis. Positioning is never blocked on it; the scan you need is built in here. ## Step 1: Resolve Target and Gather Context Follow the standard *Project Resolution* from the main orchestrator: - **With a profile loaded**: read `PROFILE.md` ...