ads-quicklisted

# 60-Second Ad Readiness Snapshot > **Portability note:** Uses the `WebFetch` and `WebSearch` tools (host-agnostic — work in any Claude Code environment, no OmegaOS VPS dependency). No file I/O, no shell, no VPS-only infra. If `WebFetch`/`WebSearch` are unavailable in the host, ask the user to paste the homepage content instead of fetching. ## Single-voice craft (do NOT parallelize) This skill is a **single-pass speed tool** — it is the deliberate *anti*-fan-out. Its entire value is one fast, coherent verdict in under 60 seconds. **Never** launch subagents, a Workflow fan-out, a team, or adversarial-verify lanes here — doing so destroys the core capability (speed). One model, one pass, one scorecard. Craft upgrades that keep it sharp: 1. **Anchor every score to an observed cue, not a vibe.** Each dimension score must cite a concrete element you actually saw in the fetched page (e.g. "CTA 14/20 — only generic 'Contact Us' above the fold, no specific offer button"). No cue observed -> score the *absence*, never guess upward. 2. **One specific next step beats a list.** The "NEXT STEP" line must name the single highest-leverage fix (the gap that moves the score the most), phrased as an action the user can do today — not generic advice. 3. **Calibrate to the business type before scoring budget/CPC.** Identify the business type from the page first; a restaurant and a B2B SaaS read the same homepage cues very differently. Pull CPC/CPA/budget from the matching row, never a blended